Guides

Making one for the first time?Start here.

The software is the easy part. These are about the writing — what to say, what to cut, and the specific sentences that make the difference.

• How to make a website gift for your girlfriendThe software takes about twenty minutes. Deciding what to say takes longer, and it is the part that decides whether she keeps the link or forgets it by Thursday.6 min read
• How to make one for your boyfriendHe is famously hard to buy for and says he does not want a fuss. This is the way around that: no shelf, no size, no receipt, and nobody watching him open it.5 min read
• What to put on an anniversary pageA year, five, ten. The milestone is the excuse. The point is finally writing down the parts you both half-remember differently.6 min read
• Long-distance gifts that arrive instantlyPosting anything across a border means three weeks and a customs form. A link arrives in the time it takes to send it, which matters more than it sounds when the occasion is tomorrow.5 min read
• Birthday pages that are not just a cardThey will get thirty near-identical messages today and remember none of them by the weekend. The advantage of a page is that it is still there next year.5 min read
• How to ask the question properlyYou get one attempt at this. A page can carry the build-up beautifully, and it can also make the whole thing feel like a gimmick. The difference is entirely in how you use it.5 min read
• How to apologise without making it worseMost apologies fail for the same three reasons, and all of them are fixable. This is the one page on the site where restraint matters more than effort.6 min read
• Making one for a friend, not a partnerAlmost nobody makes one of these for a friend. That is the entire advantage: there is no expectation to clear, so anything lands.4 min read